Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.
Avoid trying to add every new gadget to your website. It can be tempting to make your site look cutting edge by including every new web design option out there but it can end up turning people off. Simple will generally get the job done even better than a flashy layout.
Make sure you give your users the option to cancel a given action if they choose to. For example, allow users to cancel registration for newsletters or easily back out of a search. When you do not allow visitors to cancel something they do not wish to complete, you are forcing them into something, which can prove detrimental to fostering return visits and/or purchases.
Use images wisely. Bitmap images do not tend to fare well for internet use, and some GIFs do not work well with lots of color. Image size is important as well, as larger images may make your viewers have to wait for them to download. Choose smaller images, and use them sparingly to make your site more manageable.
Keep each different topic separated. If you have many topics on your site, try keeping them on separate pages. This can keep viewers from becoming confused, and it can help search engines better understand your site so that they can boost your rankings.
Make sure your website uses a consistent font throughout. Some websites change fonts willy-nilly without any design reason to do so. This makes the content difficult to process for visitors. Most websites, especially business websites, will do just fine sticking to basic fonts like Arial, Veranda, or even Times New Roman.
Organize your links and avoid putting too many links in one area of your site. Doing this can confuse visitors and make them leave your site. If you do have many low- to mid-importance links, emulate the “blogrolls” seen in many blogs and tuck them away in a column on the right side of the page.
To help you design a good site, you need to make it so it is simple to navigate. Navigation encompasses everything and is the backbone of your site. So construct a site that flows easily from one area to another, otherwise your site will be very confusing and people will not visit it.
Always make sure that your site design works well on every browser. Your coding might look great in Firefox, but it could be askew in Internet Explorer. You need to find out exactly how things look in all browsers and then code in a way that leaves your site looking the same on every popular browser.
Selecting the right server to upload your files, it is important for site design. You want a file server that is reliable, secure and fast. The pros go with FileZilla because it fits the bill in terms of speed and reliability. You can choose this or something similar; what’s important is that you have a reliable file server.
Use a layout for your site that you can work with and that is basic so that you understand the fundamentals of web design first. Starting simple will allow you to add more advanced techniques as you expand your site, giving you a chance to learn each one by one.
Always utilize media and content that is both relative to your site’s goal, but also interesting to the potential consumers who will be viewing your site. A site that has relative info, but that is not interesting, won’t captivate its audience. A website that uses fun, but non-relative information, will captivate the wrong audience. Both methods equal profits that you are losing.
Keep in mind that everyone visiting your site has different needs. Some of your site’s visitors may be quite young, and they will not have a college-level reading skill yet. Create content that can be understood by the audience you wish to grow.
If you develop sites that are functional across different platforms, you can attract more visitors. Other skills to add would include Java and similar platforms, as well as MySQL and PHP. Whether you are designing a new site, or simply helping a friend launch his or her own, a wide variety of experience will help you.
In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!