Everyone is ready and willing to jump into the world of social media marketing. However, if you plan on mastering the art of social media marketing, it will require a significant amount of your time, plus hard work and dedication. Yet, there are some things you can do that are easy and start yourself on the road to the success.
Update your blog with new and interesting information frequently. Update your blog with information about promotions or sales your company has coming up. Even if you simply changed something simple like your store hours or new location. – post it on your blog too.
Social network widgets are great tools to improve your marketing potential. Add a widget to your site to draw attention to your social media marketing campaign. It also simplifies many processes for your visitors, like re-tweeting or voting on a contest.
Don’t push your products. Go ahead and add in links or any other related material to attract more people to your site. Get your followers to participate in conversation by asking them questions, posting contests, or including pictures and encouraging their comments. It’s highly important that you engage your followers. Go for product engagement instead of product placement. Make it a goal to identify with your customer’s lifestyle, so that they will identify your product in a like manner, rather than viewing it as yet another thing to spend money on.
Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. This helps to generate traffic, and it creates a sense of belonging for your visitors. When you guest blog on another blogger’s site, make sure part of your agreement includes leaving a link back to your site. Likewise, allow your guest blogger to do the same. You will likely get more visits to your blog and your site doing this.
Responding to reviews and comments quickly and professionally must be part of your social media marketing strategy. This can easily be the difference of having a good campaign in social media or a failure. Respond to negative comments even if you don’t have time to respond to anything else. If you don’t say anything, the posts could hurt your reputation. Conversely, if you respond quickly and appropriately, you can turn a bad situation into a good one.
These tips make no attempt to be comprehensive, but they do cover some common pitfalls that every social media marketer eventually runs up against. These are the early days of social media and things change very rapidly. Learning how to use it effectively can make a dramatic difference in your business.