Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.
For multimedia presentations, take advantage of the new HTML5 standard. Although HTML5 isn’t quite as robust for animation and games as Flash, it has the advantage of working stably on mobile phone browsers, including those contained in Apple hardware. HTML5 is also quite a bit leaner than Flash, so load times will improve, as well.
Don’t pile on the graphics. Graphics are indeed important to make your website look well-designed and professional, but if you use too many, it just looks cluttered. Graphics are not for decoration or ornamentation. Instead, they are to help you improve the overall appeal and usability of your site. Your site may be easier to use with just the right amount of graphics.
Break up long text blocks. Having a huge wave of text is unnecessary for any site, especially when you can break it up by using images, or even separating it into different pages. Boring your viewers will only make them leave, so keep things as simple and fresh as possible.
Learn the basics of HTML and CSS. Although there are many templates that allow you to just fill in the blanks, in order to create a web page, these templates provide only limited design possibilities. Understanding how the mark-up language and stylesheet work together will enable you to customize your website to your heart’s content.
Choose your web host carefully. Some hosts require you to link to them, while others may force you to install their pop-ups. You should also test their performance using one of the many tools available for free online, as you do not want to host with someone who is consistently slow or crashing.
Use breadcrumbs and make it so that clicking on the site logo returns you to the homepage. Breadcrumbs are markers that show where the visitor is in the site structure. For instance, the breadcrumbs might read “home > furniture > beds.” When the user clicks a link in the breadcrumbs, he can return to a page further up in the site hierarchy. Clicking on a business logo should generally take the visitor back to the homepage as well.
To help you create good web pages and fix mistakes on your own, learn computer languages. Educating yourself on how a website actually works will help you quickly fix any mistakes. Knowing how to deal with problems on your site will save you time and money, as you will not have to rely on outside help to remedy the situation.
Try including real customer testimonials. Very few want to be the first to try a product or service, so let customers know that others have tried your wares and that they were pleased with them. Try asking some clients that have done projects with you to create a short paragraph about their experience with your company, to put on your site.
If you’ve got ideas for more than one site, you should go ahead and get the domain names now. Use your creativity, and pick out a name that you want. Reserve it now before someone else does. There may be others thinking along the same line. You would think we all read each others minds.
Proofread all of the content on your site so that you don’t look like you rushed through it. You want visitors to easily absorb it. With errors, you will risk looking unprofessional.
Everyone wants to generate as much traffic as they can to their site as possible. Once you have all of your content up on your site, then you want to try your best to invest into a good search engine optimization tool that can help your site go up in rank amongst its competitors on search engines.
Discuss things with your friends to gather if you missed anything while learning about Photoshop, HTML, or Dreamweaver. There is a lot to know about these programs, so make sure that you have absorbed the important elements and can easily utilize them when the need arises.
You should set aside at least one day per week to update your website. If you’re not updating it, you should at least check up on it to make sure that it’s functioning properly. As a site designer, it’s up to you, and you alone, to ensure that your site is in perfect working condition. If you fail to do so, you could lose a lot of traffic.
In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!