A lot of people say that designing websites is extremely challenging. However, this is only a true statement for people who are not armed with the right knowledge or advice on web design. This article contains a number of pieces of advice to help you on your way to designing on the web with ease.
Keep the size of your web pages small. A lot of modern web pages are full of unnecessary elements, including huge images, Flash advertising, and lots of AJAX. Many people, especially those in rural areas and other countries with less-developed internet infrastructure, don’t have high-speed Internet and will have to wait forever for a large page to load.
For multimedia presentations, take advantage of the new HTML5 standard. Although HTML5 isn’t quite as robust for animation and games as Flash, it has the advantage of working stably on mobile phone browsers, including those contained in Apple hardware. HTML5 is also quite a bit leaner than Flash, so load times will improve, as well.
Your site should be able to pass a NoScript test. Download and run the NoScript extension on Firefox and find out if the site is readable? Some content is unable to work without the proper scripts.
Incorporate a site map into your website. Site maps serve several purposes. First, they make navigation throughout your site much easier for visitors. Second, the major search engines can utilize it to index your entire site. This means your search engine optimization improves, and your website receives more exposure, giving you more profit-earning potential.
Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read “Order widgets.” Specifically avoid using “click here” as anchor text.
To get repeat visitors, use an e-mail newsletter. Giving your customers the opportunity to receive promotions, updates, or other news in their inboxes can encourage them to return. Stick the sign-up form in a spot that’s out of the way, such as in a sidebar, and keep good records of those who sign up. Avoid trouble by only sending the newsletter to people who have signed up for it.
To help you design a more professional looking site, do not include an image in the page background. A background image screams low quality site, plus these site usually take forever to load. When you are going for a more professional look, the last thing you want is your visitors waiting forever because images are still loading on your pages.
To help your website visitors easily navigate through your site, design it so that it becomes easy to find “stuff.” When you have a simple site that makes it easy to locate information, you keep your visitors there much longer. If you make it difficult for them, then they will get frustrated and leave.
Make your front page very simple. People who are shopping around decide quickly whether to use a site or continue searching by viewing the front page. Explain exactly what your business specializes in.
To help your visitors be able to easily read your site, you should design it using contrasting colors. If you use colors that contrast, it makes the text stand out. If you have black text with a black background you will not be able to see the information, but if you have black text with a white background it becomes simple to read.
Research your keywords. Although content is important, you must develop a customer base using keywords. If you want your site to be successful, you must understand how to use keywords properly.
When designing your website, you should utilize cascading style sheets, or CSS. These style sheets can be applied to every webpage on your website, and will ensure that the user experience is consistent throughout the website. They are also effective for making quick design changes to your website due to the fact that you only need to change the style sheet as opposed to making alterations on every webpage.
Try including real customer testimonials. Very few want to be the first to try a product or service, so let customers know that others have tried your wares and that they were pleased with them. Try asking some clients that have done projects with you to create a short paragraph about their experience with your company, to put on your site.
As this article previously mentioned, designing websites is perceived by many to be a challenging endeavor. However, web design becomes much easier for people who have the best knowledge and information on how to design websites as efficiently and creatively as possible. Apply this article’s tips, and you’ll be designing websites in no time!